The Salesforce Tribe

I had the fantastic experience of being interviewed by Mike Gerholdt and Jared Miller for the ButtonClick Admin Podcast recently. We had a great time and I really appreciated how insightful both Mike and Jared were about my ramblings. I think the biggest theme we uncovered is that you should do what you love. I love working for a company that I believe in and that is making a difference in people’s lives.  I also love making the mundane parts of people’s jobs automated so they can focus on adding value and making a difference themselves. But, one of the things that makes me really enjoy what I do is the Salesforce community.

Over the last year or so, I kept running across the idea of a tribe. And I truly believe that’s what we, the Salesforce community, are.

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. – Seth Godin, Tribes: We Need You to Lead Us

Our shared interest could be Salesforce, but I think that isn’t quite right. Our shared interest is in making it easier to work. Salesforce is just the tool we’ve all found that not only works well for our users, but also makes it easy for us to do our jobs. We have many communication channels that I outlined in my post Getting the Most from the Salesforce Community. We have leaders like Jared, Mike, and all the other Salesforce MVPs.

This American Life had an episode on tribes last year that resonated with me. One of my favorite quotes was in the prologue about how each tribe has ways of identifying true members.

If I come into a group and I say, I’m really a long-lost member of your group but I can’t speak your language and I haven’t tattooed myself. Then it’ll immediately be obvious that I’m not a member of your group. So all groups have what are called “expensive” ways of identifying themselves honestly so that you can’t just fake it. – Jared Diamond

So, become an authentic member of our tribe. Contribute to the community. You will be rewarded.

7 thoughts on “The Salesforce Tribe”

  1. Daniel – This is a great post, particularly regarding the “expensive” ways of identifying with the tribe. In the case of Salesforce, the “expensive” is not a tattoo (although they are awesome), but just being consistently present over time.

  2. Great post! I agree with Garry. I would add not just being present, but being open and willing to help others, to welcome new people to the community, to give back. Yes, it’s absolutely a tribe but I’d like to think it is not a clique.

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